Friday, June 25, 2010

On iPhone 4 Day, Microsoft Opens Apple’s Store in California

June 24th is the mega opening of the Microsoft Store in Fashion Valley Mall in San Diego, California. The San Diego store marks Microsoft’s fourth venture into the retail space and opens later this morning at 10 a.m. PST.The Microsoft Store is just yards out from the Apple Store. Which means it’s challenging for attention with the especially long line of people hoping to get their hands on the new iPhone 4g.
The grand opening function has been deeply promoted on local radio stations and will feature a presentation by Demi Lovato this coming Saturday, June 26. In an exertion to draw a crowd, Microsoft is giving tickets to a meet and greet with Demi Lovato to the first 100 people in line today. The first 1,000 people having “VIP treatment” for Saturday’s show.Microsoft Store workers are also raffling off electronic devices like the Microsoft Zune, the new Flip camera, miscellaneous laptops and gadgets, and giving away gift cards.

I stopped to take photos and videos to the store opening of the crowd, as well as capture the Apple versus Microsoft commotion. It doesn’t hurt the Microsoft staffs are using megaphones to go down out the noise from a few doors down.In the video below I spoke with Nicole Barnhart, over my iPhone 4 has been in the Microsoft Store line since 12:00 a.m. PST. She said me that she was approximately the 50th person in line and that the majority of the crowd is waiting to get their hands on the Demi Lovato tickets.

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