Tuesday, February 10, 2009


PowerVR is a division of Imagination Technologies (formerly VideoLogic) that develops hardware and software intellectual property for 2D and 3D rendering, and for video encoding, decoding, and associated image processing. In the late 1990s they competed heavily with 3dfx in the 3D accelerator market for desktop PC's and game consoles, but both companies were forced from this market by the rise of OpenGL, Direct3D and the ATI and NVIDIA cards that better supported these technologies.

Since then, the PowerVR technology has been aimed primarily at the low-power market and are now found inside many mobile devices such as palmtops and cellphones. PowerVR accelerators are not manufactured by PowerVR, but instead the IP is licensed to other companies such as NEC, Intel, Freescale, TI, and Samsung.

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